Advertising growth was the biggest driving factor of Big Tech’s blowout quarter, as the economy snapped back from pandemic lows and a long-term shift to digital went into overdrive.
Facebook, Snapchat, Twitter, LinkedIn, YouTube, and Google all posted record ad revenue growth rates in earnings reports for the second quarter of 2021.
Last quarter proved how resilient ad-driven tech firms have been through a period of extreme volatility. What were the factors affecting this monster growth and is it expected to continue the second half of the year?
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