Perhaps sensing a shift in consumer priorities, luxury car manufacturers are turning their attention to electric and hybrid models to boost their green credentials. Lamborghini, Rolls Royce, and McLaren were among the brands eager to prove that fast, powerful, and costly cars could also be more environmentally friendly at California’s annual Quail motorsport event.
Electric vehicles accounted for less than 2% of new vehicles sold in the US last year, lagging behind Europe, where over 10% of new cars registered were electric. However, Kai Lermen, CEO of The Quail, thinks this is only the beginning of the shift to luxury electric vehicles.
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