You don’t have to be smart to be creative. In fact, the connection is limited

You don't have to be smart to be creative. In fact, the connection is limited

Many people equate creativity with knowledge but nothing could be further from the truth. According to creativity guru Roger von Oech, “the real key to being creative lies in what you do with your knowledge.”

Psychologists often refer to this as the “threshold hypothesis,” an assumption that a certain level of IQ is a precondition for creative expression.

Researchers have discovered that an IQ score of only around 100 was the necessary threshold for creative potential. Even more revealing was this statement from the investigators, “we obtained evidence that once the intelligence threshold is met, personality factors become more predictive for creativity.”


Additional research has acknowledged that knowledge is only a foundation, a starting point. Using that knowledge in dynamic ways is what creativity is all about. So, how can you enhance your creativity?

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