We all know about inflation, but “shrinkflation” may take you by surprise

We all know about inflation, but

Downsizing and shrinkflation both refer to the same thing: companies reducing the size or quantity of their products while charging the same price or even more.

“Downsizing is really a sneaky price increase,” Dworsky says. “Consumers tend to be price conscious. But they’re not net-weight conscious. They can tell instantly if they’re used to paying $2.99 for a carton of orange juice and that goes up to $3.19. But if the orange juice container goes from 64 ounces to 59 ounces, they’re probably not going to notice.”

After all, companies have found that many consumers are much more sensitive to changes in price rather than changes in quantity.

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