Apple is updating its email privacy. This is how it could affect your inbox

Apple is updating its email privacy. This is how it could affect your inbox

Apple is making big changes to the way advertisers and publishers can target and track consumers. 

With Apple on iPhone making up the biggest portion of email opens across devices and platforms, it’ll certainly change email marketing going forward. 

Users will be given the choice to opt out of pixels, which is how companies can tell if you’ve opened an email or not. 

That’s not the only new privacy feature the company is introducing, though.

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